About

Who We Are

Entrepreneurial spirit with big business skill

Conceiving, shaping and transforming brands since 2002, we partner with companies looking to achieve specific goals. Over the years, we’ve collaborated with more than 200 clients in our backyard and across our borders to ultimately forge brands and drive revenue.

With a mix of backgrounds and various industry specialties, our team tackles the issue from every angle. We believe this strengthens our ability to create sound strategies. We blend a team-oriented approach with inherent entrepreneurialism to build the strongest brands. Among other things, we are creative thinkers, problem solvers and can-do-ers.

A true branding firm

Our philosophy is based on inspiration and innovation. We encourage companies to think beyond a marketing-only approach, and instead, challenge them to “own their space” in the marketplace. We define a brand by identifying its unique position and arm our clients with strategies that make the competition irrelevant.

We believe that brand equity is an asset that holds supreme value. The brand affects a company’s ability to attract clients and prospects, grow market share and increase revenue. We help business owners think holistically. The brand must account for every aspect of the organization: sales, marketing and operations. The brand is the whole package – it must effectively reach and attract customers, communicate differentiation of services and products, and deliver on promises made about those differentiating points.

We start the process by diving deep into the competitive landscape of any client to explore the challenges and opportunities that exist. Beyond defining the brand and identifying the “marketplace position” that will allow for the company to capitalize on the greatest opportunity, we work to create focused marketing strategies, designed to enable organizations to achieve tangible results.

We use a 7-step process to “Forge Brands, Drive Revenue.” Along the way we establish key performance indicators (KPIs) to ensure we are gaining the necessary traction to accomplish goals. This innovative approach resonates well with the accountability to produce positive results. We forge brands that drive revenue!

Setting ourselves apart from others

We believe that differentiation is the essential component to developing strong brands. We work to achieve differentiation for our clients because it’s how we have maintained consistent growth for the past decade. What truly separates us from our competitors is the holistic approach we use to align overall marketing efforts with the company’s sales and operations efforts. All three parts of business (sales, marketing and operations) must work in unison

Brand Iron integrates brand development with marketing implementation and results tracking to ensure that the tactics implemented are producing tangible, real-life results. If not, necessary modifications are made and adjust according and make sure the new efforts are producing results. Our goal is that our clients have a positive “brand experience” when they work with us.

Our 7-step process and focus on accountability through the use of KPIs − combined with our entrepreneurial approach − is what makes us unique

Our definition

A brand is more than a cool name and snappy logo. And it’s not synonymous with “marketing.” Your brand should be an entire story. It starts with a memorable image and a clear message. This is your introduction to the marketplace – the first image customers recognize, remember and respond to. We believe that a company’s brand equity – i.e. the financial value of the company – is an asset that can hold supreme value. However, unless you have a strong business model to support the brand, the image means nothing. To truly forge a strong brand, you have to build a business from the inside out…and then ultimately be able to deliver on the brand promise.

Client Name: Brad Johnston Company: AmCheck

Client Name: David Puchi Company: Baceline Investments

Client Name: Frank Hofmeister Company: General Payment Systems

Client Name: Lloyd Gottman Company: Synergetic Systems

Client Name: Charlie Knight Company: Venture Law Advisors

Client Name: Gary Hamilton Company: WorldWide Papa's

Michael Doyle
Founder/CEO
As Founder and CEO, Michael serves as the key component in linking all three points of Brand Iron’s holistic triangle: Sales/Marketing/Operations. Michael’s holistic ideology blends well with the rest of the team’s ability to bring vision to reality. As a result, every aspect of management and client services that delivers results. Known as a “whirlwind” — both on his bicycle and in the office – Michael passionately follows every one of his projects to the very end of the trail.
Jim Miller
Chief Marketing Officer
Jim’s role in the growth and evolution of Brand Iron is focused on building overall operational efficiencies and ensuring the agency delivers a positive client service experience. He also leads the public relations efforts for Brand Iron’s clients and serves as a member of the agency’s executive leadership teams. Jim’s biggest contribution, however, is identifying hysterical, “must-see” (in his mind) YouTube video’s during staff meetings.
Kassandre Linstroth
Brand Manager
In collaboration with brand managers, Scott Anderson and Kaitlyn Anderson, Kassandre delivers expressive detail to integrated marketing strategies for Brand Iron clients. In tune with her vibrant fashion and hobby of stand-up comedy, she tells client’s brand stories with an engaging boldness that grabs attention and merits an encore. Her talents and passion to create brand advocates makes her a true Brand Iron team player.
Kaitlyn Anderson
Brand Manager
Kaitlyn’s “go-getter” attitude for managing brands makes her an integral and exuberant part of the Brand Management team. Although she holds the record for messiest office, you’d be hard pressed to walk in without being greeted by her pearly whites. Whether she’s writing web copy, creating a Power Point presentation or choosing paper for business cards, you can catch this Colorado girl working away to the tunes of her favorite country songs.
Kim Moss
Director of Strategic Growth
Kim merges 15 years of business development and marketing experience from a wide range of industries to understand the needs of Brand Iron clients. She embodies Brand Iron’s outcome-based focus to ensure our clients’ marketing strategies are aligned with their goals. Her passion is contagious and sincere when she believes in something. She loves sports, with a particular affinity for the Buffs.
Scott Anderson
Brand Manager
With an ability to problem solve and generate creative business minded solutions, Scott plays a key role in growing brands and driving revenue for Brand Iron clients. Using strong leadership and a ‘all-hands-in’ approach, Scott has a track record of developing emerging brands in both the agency and corporate setting. As a “health nut” and former college soccer player for the University of Denver, Scott spices things up with his fresh approach to the brand development.
Leilani Derr
Graphic Designer
Joining forces with Ben on the creative team, Leilani brings artistic flair, design dexterity, and mad crossword skills to the table. She also brings home baked pastries to our break-room table on occasion.
Ben Wallace
Graphic Designer
“High on life” that’s Ben’s motto. Nothing gets this do-it-all creative in the stratosphere more than well executed design.
Michelle Hamilton
Office Manager
Michelle’s role as office manager at Brand Iron includes everything from event planning, assisting the team on client projects, and making sure the candy dish is fully stocked with M&Ms (all critical to the operations of Brand Iron). The team knew from the get-go that she was made for the job as her hair matched the bright orange of the office walls and logo, a match made in branding heaven.
Patches
Security
As the official Brand Iron mascot, Patches works tirelessly to maintain the agency’s high level of morale and team spirit. She high-fives for quality design concepts and flips for creative brand strategy, (as long as we keep the treats coming.) When she isn’t running laps around the office, you can find her taking turns with her second in command, Beastly the boxer, keeping a keen watch of the front door.