Who We Are
Entrepreneurial spirit with big business skill
Conceiving, shaping and transforming brands since 2002, we partner with companies looking to achieve specific goals. Over the years, we’ve collaborated with more than 200 clients in our backyard and across our borders to ultimately forge brands and drive revenue.
With a mix of backgrounds and various industry specialties, our team tackles the issue from every angle. We believe this strengthens our ability to create sound strategies. We blend a team-oriented approach with inherent entrepreneurialism to build the strongest brands. Among other things, we are creative thinkers, problem solvers and can-do-ers.
A true branding firm
Our philosophy is based on inspiration and innovation. We encourage companies to think beyond a marketing-only approach, and instead, challenge them to find “own their space” in the marketplace. We define a brand by identifying its unique position and arm our clients with strategies that make the competition irrelevant.
We believe that brand equity is an asset that holds supreme value. The brand affects a company’s ability to attract clients and prospects, grow market share and increase revenue. We help business owners think holistically. The brand must account for every aspect of the organization: sales, marketing and operations. The brand is the whole package – it must effectively reach and attract customers, communicate differentiation of services and products, and deliver on promises made about those differentiating points.
We start the process by diving deep into the competitive landscape of any client to explore the challenges and opportunities that exist. Beyond defining the brand and identifying the “marketplace position” that will allow for the company to capitalize on the greatest opportunity, we work to create focused marketing strategies, designed to enable organizations to achieve tangible results.
We use a 7-step process to “Forge Brands, Drive Revenue.” Along the way we establish key performance indicators (KPIs) to ensure we are gaining the necessary traction to accomplish goals. This innovative approach resonates well with the accountability to produce positive results. We forge brands that drive revenue!
How We’re Different
Setting ourselves apart from others
We believe that differentiation is the essential component to developing strong brands. We work to achieve differentiation for our clients because it’s how we have maintained consistent growth for the past decade. What truly separates us from our competitors is the holistic approach we use to align overall marketing efforts with the company’s sales and operations efforts. All three parts of business (sales, marketing and operations) must work in unison.
Brand Iron integrates brand development with marketing implementation and results tracking to ensure that the tactics implemented are producing tangible, real-life results. If not, necessary modifications are made and adjusted accordingly to make sure the new efforts are producing results. Our goal is to make sure that our clients have a positive “brand experience” when they work with us.
Our 7-step process and focus on accountability through the use of KPIs − combined with our entrepreneurial approach − is what makes us unique.
What is Branding?
A brand is more than a cool name and a snappy logo, and it’s not synonymous with “marketing.” Your brand should be an entire story. It starts with a memorable image and a clear message. This is your introduction to the marketplace – the first image customers recognize, remember and respond to. We believe that a company’s brand equity – i.e. the financial value of the company – is an asset that can hold supreme value. However, unless you have a strong business model to support the brand, the image means nothing. To truly forge a strong brand, you have to build a business from the inside out…and then ultimately be able to deliver on the brand promise.
Client Name: Brad Johnston Company: AmCheck
Client Name: David Puchi Company: Baceline Investments
Client Name: Frank Hofmeister Company: General Payment Systems
Client Name: Lloyd Gottman Company: Synergetic Systems
Client Name: Charlie Knight Company: Venture Law Advisors
Client Name: Gary Hamilton Company: WorldWide Papa's
As Founder and CEO, Michael serves as the key component in linking all three points of Brand Iron’s holistic triangle: Sales/Marketing/Operations. Michael’s holistic ideology blends well with the rest of the team’s ability to bring vision to reality. As a result, every aspect of management and client services that delivers results. Known as a “whirlwind” — both on his bicycle and in the office – Michael passionately follows every one of his projects to the very end of the trail.
Jim MillerChief Marketing Officer
Jim’s role in the growth and evolution of Brand Iron is focused on building overall operational efficiencies and ensuring the agency delivers a positive client service experience. He also leads the public relations efforts for Brand Iron’s clients and serves as a member of the agency’s executive leadership teams. Jim’s biggest contribution, however, is identifying hysterical, “must-see” (in his mind) YouTube video’s during staff meetings.
Brendan FalveyDirector of Business Development
After spending much of the last eight years developing strategic partnerships for professional sports teams, Brendan traded his spikes for spurs and joined the team at Brand Iron. Drawing upon a diverse background in law, financial services, marketing and advertising, he blends that corporate experience with an entrepreneurial spirit to help his clients reach the next level of business success. In his spare time, he chases his three young children around the homestead.
Kaitlyn AndersonBrand Manager
Kaitlyn’s “go-getter” attitude for managing brands makes her an integral and exuberant part of the Brand Management team. Although she holds the record for messiest office, you’d be hard pressed to walk in without being greeted by her pearly whites. Whether she’s writing web copy, creating a Power Point presentation or choosing paper for business cards, you can catch this Colorado girl working away to the tunes of her favorite country songs.
Marcus FitzgibbonsCreative Director
As the Creative Director, Marcus is involved in all aspects of creative development including the designing of comprehensive branding programs, the planning and development of all high visibility design and advertising applications, and the development and documentation of corporate identity standards. Owning a black belt in Judo and one in Karate, Marcus channels his inner “Bruce Lee” to whip projects into shape on a daily basis.
Joseph RajewskiSenior Web Developer
Joseph has a passion for problem solving which is fueled by a never-ending supply of caffeine and cravings for sushi. Joe is a master at Network Engineering and has extensive LAMP stack knowledge. When he’s not riding his bike into work or watching hockey you can find him focused on tailoring code for a client’s website or content management system.
Alyssa AndersonBrand Manager
Bio coming soon.
Caitlin GoodProject Manager
Bio coming soon.
Jon LambertGraphic Designer
Hailing from England, Jon brings his graphic design talent to the Brand Iron team from British perspective. His favorite things about living in Colorado? Huevos rancheros, actual mountains, sweet tea and the many bike paths. Jon loves seeing the design process through from it’s inception to the finished product of a unique logo or well executed collateral. When he’s not scrutinizing the finer typographic details of his work, you may see him thrashing around Denver on an old steel road bike.
Genna GallegosOffice Manager
A Colorado native, Genna is the master of organization and good office moral. With a positive attitude and a knack for detail, Genna is the herder of cats at the Brand Iron office. When she’s not at work, you can find her at the gym or in the kitchen trying out the newest gluten free or paleo recipe she’s stumbled upon. Eager to learn new things, she is very excited to have entered into the world of marketing.
Erica RobertoMarketing Coordinator
As a former Buff, Erica incorporates her expansive marketing experience from several industries to be the go-to girl for social media and special events. Don’t let the last name fool you; she is a 1st generation Chinese gal, who loves to search for the hidden gems of Denver’s Asian food scene. If she finds any free time these days, she spends it taking photos of her baby girl, playing fetch with her dog, or striking a pose at the yoga studio.
Allison SredojevicGraphic Design Intern
Bio coming soon
As the official Brand Iron mascot, Patches works tirelessly to maintain the agency’s high level of morale and team spirit. She high-fives for quality design concepts and flips for creative brand strategy, (as long as we keep the treats coming.) When she isn’t running laps around the office, you can find her taking turns with her second in command, Beastly the boxer, keeping a keen watch of the front door.