Video blogging, or vlogging, isn’t just talking in front of a camera about your day to day life; it can be much, much more. Vlogging can provide your business with several major benefits, chief among them being that it is a cost-effective way to increase brand awareness. Some people would rather watch a video instead of reading a regular blog, and addressing these types of audiences is more lucrative than not. Here are the reasons why vlogging is a potential marketing technique that more businesses should consider using.
Expand Your Outreach
People have different ways of consuming content online and giving them options helps adapt your message to their specific tastes. Video blogs can be integrated with existing digital channels, like normal blogging and news content, in order to add a much needed outlet for customers who prefer visual content. Youtube has over 1.8 billion users every month and there’s a perfectly good reason: people love watching videos. Posting vlogs on youtube or your own page is an engaging way to increase brand visibility and reach new audiences.
Video blogging has the power to humanize a company by providing a face to the enterprise. The more human your company is, the more trustworthy you appear, and the more customers you will inevitably gain. One type of vlogging that specifically promotes trust is the use of testimonial videos, where customers or business partners are recorded giving their feedback for your business. On the other hand, vlogging also has the ability to create more personal impressions on people. Business guru Gary Vaynerchuk started his personal vlogs to create traffic for his family’s wine business. On it, he discusses wine, marketing, and following your passion. Vaynerchuk has increased the family’s business from a $3 million to a $60 million business and has accumulated more than 1.5 million subscribers (CNBC, 2017).
Easy To Start
Vlogging doesn’t necessarily need to be a big, time-consuming video production. It can be a video about a day in the office or a Q&A video focusing on what the audience would like to hear. Vlogging can be approached with minimal budget and a focus on content rather than complexity of production, which is why it represents such an undervalued opportunity for businesses large and small. Renowned public speakers Brian Tracy and Simon Sinek are both major advocates of simple, cost-effective production, and both have used video marketing to achieve major success.
Brand Iron is a strategic brand development and integrated marketing agency that can help you stay out in front of the competition and optimize your brand for the future. If you are seeking to venture into vlogging, or any other digital marketing forays, contact the experts at Brand Iron today.