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Are You Staying Competitive? Part 1

Are You Staying Competitive? Part 1

No matter which industry your business resides in, it is likely that you don’t have a monopoly on the space. That means there is competition. Competition can be good for both businesses and consumers because it encourages competitive pricing and drives brands to...
Super Bowl Ads: Hits and Misses

Super Bowl Ads: Hits and Misses

At every Super Bowl, there are winners and losers, and we’re not just talking about the football players. Brands are also competing, not for a trophy, but for viewers’ attention. Each year there are over 111.3 million viewers tune in, making Super Bowl Sunday an epic...