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Brand Champion: Marc Benioff

Brand Champion: Marc Benioff

April’s Brand Champion is Marc Benioff. We chose Marc Benioff to be April’s Brand Champion because of his crusade to run a great company known worldwide, but also because of his stance to fight for equal pay for women within his company Salesforce. It may sound...
Defining Your Brand Voice

Defining Your Brand Voice

Every brand has a voice, but is it the right fit? Start by thinking of your brand. What person or image comes to mind? Is this voice and personality communicated throughout the tone of your brand?  If not, it might be time to rethink your brand voice. A brand voice...