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It’s hard to talk about what the future holds for technology and advancements without mentioning Elon Musk, and to his credit, the notoriety surrounding his name has been earned. A champion for science, innovation, entrepreneurialism, and a cultural icon, Musk let his passion drive his endeavors since a young age, having first taught himself computer programming at the age of 12.

Musk later graduated with a degree in Economics and Physics from the University of Pennsylvania, and his interest in physics led him to Stanford’s Ph.D. program, where he dropped out after two days to pursue more entrepreneurial goals. He began his first company, Zip2, in 1995, which was sold to Compaq for $340 million; founded X.com, which later merged with Confinity to become Paypal.

Musk’s attachment to science continued to fuel his business ventures, and he founded SpaceX in 2002, a company dedicated to make space travel affordable and reliable, with a goal of engineering a spacecraft that can transport astronauts to Mars by 2024.

In 2008, Musk became the CEO of Tesla, and he dedicated the brand’s focus to advancing the transportation industry as a whole. His fascination and entrepreneurial spirit also lead to him founding the Boring Company, a business dedicated to solving the congested traffic flows with low cost tunnel systems.

Elon Musk’s business ventures are a compilation of his passions, innovative mind, daring personality, and they all remain true to who he is. His inventions aren’t purely to advance society, they’re to explore the challenge, curiosity, and wonder of science. For example, The Boring Company released a line of flamethrowers that sold for a limited amount of time.

How does your passion influence your company and its contribution to society? If you’re still deciding on a marketing strategy for your company, Brand Iron’s consulting services can help you improve your marketing and sales operations with advice from our own CEO and Brand Champion, Michael Doyle.

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