THE BRAND IRON BLOG
What’s happening . . .
Most CEOs and executives love to look at their marketing and advertising spend to determine the ROI they are getting on that investment. With Integrated SaaS tools like marketing automation systems (MAS) that include CRM (Customer Relationship Management), you can...read more
One of the most important aspects of branding and marketing is producing results, and having the ability to track marketing efforts is essential when it comes to making sure you’re getting your optimal return on investment. I, along with many executives and...read more
This month’s Brand Champion is not about taking political sides or stands, but more about honoring and celebrating one of America’s true Brand Champions. John McCain was an honest American hero and a great Brand Champion for the country. He was human and made...read more
Why Hosting Your Website with an Agency is Necessary Your company’s website is not something you want handled by an amature. Your website is often the first place your customers interact with your brand and when it goes down, you lose the opportunity to...read more
Creating a memorable and effective brand often comes down to telling the right story, and creating the right connection with your target audiences. It isn’t enough these days to give a quick history and a mission statement; you need to find other ways of...read more
Video blogging, or vlogging, isn’t just talking in front of a camera about your day to day life; it can be much, much more. Vlogging can provide your business with several major benefits, chief among them being that it is a cost-effective way to increase...read more
September has been website launch month at Brand Iron! Our developers have been hard at work coding and developing three new client websites. We are proud to announce that beaconcom.com, a5corp.com, and baselinegrowthcapital.com are finished, functional...read more
What is Marketing Automation Software, do I need it and which one is best for my company and budget?
Marketing technology has come a long way over the last couple of years. It used to be that only large companies could afford these amazing technology tools, but now these products that have moved downstream to offer medium to smaller sized companies automated...read more
Brand Champions come from all walks of life, and over the last thirty years, no celebrity has worked harder to perfect their personal and professional brand than RuPaul Charles. From his humble beginnings as a dancer in a B-52s music video, to his reality TV show, now...read more
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Brand Iron is a Denver-based strategic brand development and integrated marketing agency that specializes in creating enterprise value for clients in myriad industries across the country. Using the latest marketing technology solutions and our refined branding process, Brand Iron has set the foundations for success for many businesses, large and small, and continues to do so today.