At lunch the other day at the Blue Bonnet Café in Denver, Colorado (not a client by the way), this very warm and friendly gentleman approached me and my guest at lunch. Gary was his name and he expressed his true desire to make sure we were having a great lunch and if we needed anything, please let him know. He also communicated his sincere thanks for coming in today and eating at his restaurant. This isn’t a once and awhile occurrence, Gary does this all the time, making sure all his guests are treated well and taking care of. I eat there regularly and Gary is always there taking great care of his guests. Gary is an example of a true brand champion. He exudes customer service and appreciation of the people that come to dine in his restaurant. Whether you run a restaurant, a one-person company or a multi-billion dollar company, we can all learn from his approach to leading and “riding” for his brand. We can all get out in front of our clients and communicate our brand’s value and what it stands for. Customers enjoy hearing from brand champions. Let’s all lead our teams as brand champions to communicate and deliver our company’s value. “Hats Off” to Gary and his restaurant, the Blue Bonnet Café, in Denver, Colorado.

Written by Michael Doyle, President of Brand Iron