I’ve noticed even in my own every day purchases that my buying habits have changed. New price points or repeated advertising messages entice me to try a new brand. Before I knew it, my brand loyalty had changed. Strangely even in my own tight purse these days, it still doesn’t stop me from treating myself to luxuries such as facials, hair products or restaurants that make me feel good. It’s now more than ever that I am loyal to those people/products/services, so that I am pretty much guaranteed a satisfied outcome. With a smaller amount of play money, I want to get the best experience for my dollar, therefore I am lured by extraordinary service.

Since I am new to Denver, I am not (yet) loyal to any sports teams, so attending a Rockies game is more about catching a tan vs. catching a win. Since boiling in the afternoon heat automatically constitutes a beer or two, I was seeking the nearest vendor when I had the most interesting offer to have my face and feet sprayed with a water bottle while also selling me a beer. Did I look that parched? No — cue Coors Field’s most reputable beer vendor: Brent Doeden aka. Captain Earthman.

He’s not hard to miss: with his trademark baseball hat (complete with pins, beer cans/bottles and alien antennas), colorful clothing and loud, raspy voice, you know when Captain Earthman is nearby. Not yet ready for a beer? No problem…he comes equipped with his misting water bottle, spraying anyone in his path or even dunks your baseball cap in his ice-cold cooler water. And in the event that you need a beer and he isn’t anywhere to be found, he also distributes business cards with his cell phone…so you can call him over and not miss a minute of the game.

Captain Earthman is a Coors Field staple and is continually awarded as one of the top 10 stadium vendors in the country. Although he works at various venues around the Denver area and even Rockies Spring Training in Arizona, you can always catch him at every Rockies game, working hard in the outfield bleachers.

Captain Earthman’s stadium popularity and nationwide notoriety is a representation of the venues he works and the products he sells. He unwaveringly offers service that goes above and beyond, which has me converted to not only always buying outfield tickets, but even forcing myself to drink a Coors Light. In the end, I am guaranteed a great beer, great service, a laugh, a cool down and overall, a great experience.

Can your customers say that about your service? Who is the brand champion on your team? Does your business stand out in a crowd?

-Rebecca Watry, BrandIron Account Manager

Last week we skipped out on a day at our desks and spent the afternoon at Coors Field for a Rockies Game. We also enjoyed lunch at the local brewery next door. After filling up on good food and local beer we walked across the street to Coors Field, lathered on the sunscreen and cracked open some peanuts (The perks of working at 2240 Blake Street), all the while becoming happier and more productive workers.

These “BI Fun Days” have become an important part of the work culture here. It may sound counterproductive to take your employees away from their e-mails, calendars, and reports but we’ve found it to be quite the opposite. These fun days have brought several benefits to our office, and in turn to our clients. Here are some of those benefits:
1. Enhancing communication, chatting over beer and peanuts has turned into a great way for us to get to know more about one another’s personalities, habits, and characters, fostering more positive communication.
2. Building Morale, getting out in the sun not only does the body good, but the mind and spirit as well. Healthier people are happier people, and happier people are just so much better to work with!
3. Team Building, gathering around a lunch table versus the conference table changes up the entire dynamic of the BI team, being together in different places and different situations allows a chance to enhance the feeling of being part of a team. Laughing with someone makes it easier to work with someone.
4. Sparking Creativity, we all know too well what it feels like to run into a creative block, being stuck at your desk, staring at the same project for hours is bound to make anyone hit a wall, by spicing up the atmosphere we get a chance to revitalize and spark up new ideas.

When a client walks in our office we want them to feel the positive energy. We want them to feel like this is a team they want to work with. The BI Fun Days have helped us maintain a work environment that people enjoy coming into every single day. And that’s worth more than money can buy. Fun at work is possible, and sometimes even necessary.