Tag Archives: Branding

Branding Is About Winning

Posted on June 21, 2010 by Michael Doyle

If you think branding is about flashy logos, being trendy and unquantifiable results, you are dead wrong. Branding is about winning, producing tangible results and reaching both your personal and corporate goals. Here are a few qualifiers on which you … Continue reading →

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Re-Birth of a Classic Surf Brand Icon

Posted on June 29, 2009 by Andrew Hoffman

As it officially becomes summer and the swimsuit suit season arrives, let’s look at a rebirth of a classic surf brand icon. To begin, I must explain a little about my background. I grew up about a mile from the … Continue reading →

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“Staying Power” from the Great Depression to Today

Posted on June 3, 2009 by Andrew Hoffman

Every day we are reminded that we are in a recession…the countless news reports, articles and blogs remind us constantly about how to cut costs to assure survival during these tough economic times. As a struggling citizen of our latest … Continue reading →

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Rebranding

Posted on May 14, 2009 by Andrew Hoffman

I woke up the other day and was watching the news and I heard the newscasters talking about something called H1N1 and how it is spreading across the United States. My first thought was, “there another pandemic like virus in … Continue reading →

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Branding – It’s Not About the Tactics, Part 1

Posted on May 5, 2009 by Chris Schindler

I admit it, it’s taken me a long time to REALLY understand how to brand and position a company and produce tangible marketing results. The best companies don’t just blast a message out without careful thought and consideration. First and … Continue reading →

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The Economy is a State of Mind: Positive or Negative, Take Advantage

Posted on March 12, 2009 by Andrew Hoffman

When in a service industry of any kind, the state of the economy can take a large toll on a company’s profitability. Lately, the economic downturn has forced many companies to cut budgets, freeze spending, initiate layoffs, or worse – … Continue reading →

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“New Start”

Posted on January 5, 2009 by Michael Doyle

I think we can all agree that after going through this past year, it is certainly time for a “New Start” for the New Year. We could all use a fresh start for the economy, housing, banking, government and business. … Continue reading →

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Brands that stand out

Posted on October 14, 2008 by Michael Doyle

A quick note: From time to time I will be writing about some brands I consider to be bold and who stand out for various reasons. 1] Southwest Airlines – Talk about being bold, unique and different. They have a … Continue reading →

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