Tag Archives: brand champion

Branding Is About Winning

Posted on June 21, 2010 by Michael Doyle

If you think branding is about flashy logos, being trendy and unquantifiable results, you are dead wrong. Branding is about winning, producing tangible results and reaching both your personal and corporate goals. Here are a few qualifiers on which you … Continue reading →

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“Standing out in a crowd” – Brand Champions at work

Posted on October 6, 2009 by Andrew Hoffman

I’ve noticed even in my own every day purchases that my buying habits have changed. New price points or repeated advertising messages entice me to try a new brand. Before I knew it, my brand loyalty had changed. Strangely even … Continue reading →

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Brand Champion Spotlight: Gary & The Blue Bonnet Cafe

Posted on March 10, 2009 by Andrew Hoffman

At lunch the other day at the Blue Bonnet Café in Denver, Colorado (not a client by the way), this very warm and friendly gentleman approached me and my guest at lunch. Gary was his name and he expressed his … Continue reading →

Posted in Brand, Brand Strategy, Brand Strength, Branding, Clients, Creative, Loyalty, Marketing, New Hires, Website | Tagged , , , , , , , , , | Leave a comment