Brand Iron Results
Event Promotion to Increase Sales
 Sales Productivity Consultants (SPC), a sales development firm, was experiencing flat sales due to a lack of awareness and understanding of their services.
The Approach:
In order to maximize their limited budget, Brand Iron decided to focus mostly on event promotion. Brand Iron and SPC invited a well-known sales expert and author, David Kurlan, to speak at a luncheon at The Brown Palace Hotel. To promote this, Brand Iron launched an integrated sales, marketing and public relations plan with the following tactics:
- Integrated sales calls
- Event press releases
- Email invitations
- Formal invitations
- On-site promotions
- Formal follow-up via phone and print materials
The Results:
- SPC secured over 100 executive-level attendees, surpassing their goal by 100%
- SPC signed five new clients, achieving a 50% ROI on the event
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