Brand Iron Results
Creating an Entrepreneurial Culture
 JE Dunn Construction, a commercial contractor, was founded more than 80 years ago in Kansas City. While the company was highly successful and well known in Kansas City, it had very little market share in the Rocky Mountain Region. It was seen as the out-of-town contractor, making it difficult to secure highly visible projects and projects in the public sector. The company was receiving few requests to bid, and was spending too much time chasing unqualified projects.
The Approach:
Brand Iron helped JE Dunn Construction to:
- Identify strategic channel and vertical markets
- Identify and develop a brand and position
- Launch a cohesive marketing, sales and public relations campaign
- Transform the company culture to an entrepreneurial environment
- Develop and launch a company-wide strategy to integrate new business acquisition into operations, sales and marketing
The Results:
The campaign achieved the following results:
- Quadrupled business backlog
- Achieved a 200% increase in sales
- Became the fastest growing regional branch in the nation
- Jumped from 16th on 2003 Denver Business Journal list to 6th in 2005
- Jumped to 3rd on 2005 Colorado Springs Business Journal list
"Brand Iron gets us plenty of headlines, but the real value they bring to our company is our big picture strategy, increasing our sales four-fold. By looking at our sales, marketing and operations, Brand Iron developed a marketing and PR strategy that continuously helps us attain our goals."
- Erik Petersen, JE Dunn Construction
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