Brand Iron Results
Clearly Communicating the Value of Services
 COMSYS, an IT staffing service, had a difficult time differentiating itself from its competition and overcoming the market's poor perception of the staffing industry.
The Approach:
Brand Iron helped COMSYS develop messaging to communicate the value of COMSYS' services by:
- Developing an easy-to-understand triangle that symbolized the connection COMSYS makes with its customers and candidates
- Targeting 3,666 potential candidates and 321 potential clients, previously unaware of COMSYS with an integrated three-month campaign
- Driving traffic to the web through:
- Direct mail
- Emails
- Coordinated sales calls
The Results:
- Seven candidates inquired directly by stopping by the office for more information
- Web traffic increased by over 1000 visitors
- Email blasts resulted in 184 direct click-thrus to the web site
- Sales staff was able to connect with the communication campaign. This was proven with their ability to communicate the message to candidates and clients in a clear and concise way.
- Received positive feedback from potential clients
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