Brand Iron Results
Increasing Sales through Strategic Partnerships
 AmCheck, an outsourced payroll, HR, benefits company, was frustrated from a lack of market share and awareness in the Denver market. Attempting to compete for market share with their large, well established competitors, ADP and Paychex, AmCheck tried to acquire clients with cold calls, occasional newsletters and direct mail pieces. After five years in business, and countless man hours spent cold calling, AmCheck was experiencing less than optimal results.
The Approach:
Brand Iron developed and implemented a strategy to:
- Package AmCheck's services to separate them from their larger, less personal competitors with:
- Personal, one-point-of-contact service
- Customizable service offerings
- Convenient, streamlined implementation
- Develop a channel partner program to build referrals from CPAs through:
- Education of AmCheck's services through an integrated sales and marketing approach
- Proactive, strategic relationship building
- Incentive programs
The Results:
Within the first 60 days of the program AmCheck:
- Set 20+ appointments with CPA firms in the Denver market
- Acquired six new clients directly
- Established ten strong relationships with CPA referral partners
After this success in the Denver market, AmCheck launched the program in their Phoenix and San Diego offices. These offices achieved positive results, especially in San Diego where one CPA firm relationship resulted in 80 new clients.
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