Last Wednesday, our very own Brand Champion Michael Doyle gave a talk entitled “The Importance of a Brand. How to create one. And how to make it memorable.” It was an intimate gathering of about ten business leaders perched on backless stools and Michael had them all engaged.

The event kicked off with everyone introducing themselves and their industries.  As always, it was great to see Brand Iron friends, clients, as well as some new faces. All the guests expressed how they felt their companies could be better branded, and the marketing issues they faced. It was great to see such a wide spectrum of professionals attending for a common purpose: to learn how to better brand their companies.

Using digital slides to illustrate his main points, Michael touched on important points such as scouting out the competition, owning the market space and being the next big thing (easier said than done.)  He stressed the significance of branding yourself before another company brands you, using the popular television ad war between AT&T and Verizon as a relevant example.

At the conclusion, Michael and the rest of the guests exchanged business cards and mingled like it was a cocktail party and not an 8:00am lecture on branding. The event can definitely be considered a success and Michael was even asked to come back. Aside from a repeat of last week’s talk, Michael has a lot more speaking engagements already scheduled for this year. Stay tuned!

Written by Heather Sundell, Marketing Intern