Last week the Miami Herald reported that players from the University of Miami football team called to thank fans that had purchased season tickets for their support. They also called fans to invite them to the annual Canes Fest event to be held this coming Saturday. Fans were shocked and amazed to receive calls from the Hurricanes’ quarterback, Jacory Harris himself. Some were in utter disbelief and questioned whether the caller was really Jacory at all, several fans even quizzed him.

This interesting tactic by the “U” is making headlines. It shows that the Hurricanes are appreciative of the fact that fans are still spending money to see them play at a time when many people do not have discretionary income to spend on sporting events. It also appears to be a form of social marketing that’s working, and people can appreciate that these days. I’m not sure if season ticket holders will be receiving calls from Brandon Marshall, Lebron or Kobe any time soon, but it should be something to be considered, especially in the smaller markets. Take note Rockies– this may be something that could help put/keep people in seats for next year.

Written by: Mike Slife