PUBLIC RELATIONS MANAGER JOB DESCRIPTION
Primary Job Functions:
Manages and supervises day-to-day account activities including planning, budgeting, counseling and problem solving. Oversees implementation of all public relations components of client programs and develops monitoring and measuring criteria to evaluate program results. Builds and sustains client relationships on a daily basis and provides comprehensive client program updates.
Skills and Duties:
- Develops and implements public relations plans.
- Establishes and maintains client relationships.
- Serves as day-to-day client contact and team leader.
- Builds accountability and measurable evaluation tools and regularly monitors team progress against measurement criteria.
- Prepares and monitors budgets/supervises monthly billing, with emphasis on agency profitability.
- Develops communication and message strategies.
- Manages all media relations activities.
- Exhibits exemplary media relations, writing, editing and presentation skills.
- Provides client counsel on media relations, public affairs, consumer and community relations programs.
- Manages account team resources and coordinates account workflow.
- Trains new account team members and evaluates account team performance.
- Leads internal agency teams as assigned.









