Every brand has a voice, but is it the right fit?
Start by thinking of your brand. What person or image comes to mind? Is this voice and personality communicated throughout the tone of your brand? If not, it might be time to rethink your brand voice.
A brand voice should be distinguishable and is a critical step when it comes to defining your positioning and messaging in a way that appeals to your target customers. It isn’t about a creation of a non-human voice, but how you package and display your content, copy and creative. Combined, these elements create a tone which is communicated to your audience and puts a face to your company.
To start, you need to know who your target audience is and what makes them tick. Develop personas that define their unique personality traits and buying habits. Figure out what they care about tailor your content to appeal to them. Your brand’s voice will play an important role in developing this customized content. By first understanding your target audience you can build a brand voice that speaks directly to them.
Next, you should come up with attributes and adjectives that you want your brand voice to portray. Think about what you want your brand’s tone, style, and attitude to feel like. The voice need to be real and accurately reflect the personality of the company and the people behind the brand. Once you have determined the attributes of the brand voice, it is time to apply the voice to the creative look and feel.
Marrying the creative look with the brand voice is where the magic happens and brings the whole package to life. When these two elements are combined just right, you create a powerful and wonderful brand that connects with your target audience and brings your brand to life! To find out more or if you need help developing your brand’s voice visit brandiron.net or call 303-534-1901 to get started.
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