“The downturn won’t last forever and you’re likely to come out of it better positioned to succeed’ if marketing and advertising efforts have been kept alive.
As an example Katcher cites the Kelloggs and Post cereal companies. During the Great Depression Kelloggs kept its marketing efforts up while Post’s efforts wilted.
‘Kelloggs gained market domination that lasted 50 years,’ she says.”
*Article found online at www.bizjournals.com. Article by Joe Morris with the Nashville Business Journal
Brand Iron believes that the best way to position yourself for a strong remainder of 2008 and a healthy pipeline for 2009 is to strategically target your marketing now.
Be proactive and make an impact that will elevate your business to a stronger position. Give Brand Iron a call today to discover how we can customize a results-driven marketing and branding strategy for your company.
Info@BrandIron.net • BrandIron.net • Phone: 303.534.1901
