Category :Operations

Brand Iron Client Lists on The Frankfurt Stock Exchange

Posted on February 17, 2011 by Jim Miller

We are excited to share BIG news about WorldWide Papa’s, a client of ours who is the exclusive area developer of Papa John’s pizza restaurants in St. Petersburg and the Leningrad region of Russia. As of Monday, Feb. 14, WorldWide Papa’s is now a publicly-listed and actively trading company on the Deutsche Böerse – Frankfurt Stock Exchange (FSE).

After introducing the Papa John’s brand and concept to the St. Petersburg area five years ago, the company is aggressively working to open 40 new restaurant locations over the next four years, and this listing should greatly support those efforts.

This is an exciting time for WorldWide Papa’s as they are being introduced to new investors, raising capital and expanding further into the region. WorldWide Papa’s founder Darrin Stock said, “We believe history is repeating itself, not only in the economic market but in the public sector as well, and we’re at the forefront of the progression in the marketplace.”

WorldWide Papa’s also has full support of Papa John’s, International, who shared: “We congratulate WorldWide Papa’s on its stock market listing,” said Tom Sterrett, Senior Vice President of Papa John’s International division. “As we grow our brand throughout the world, we have identified Russia as a priority market that we believe has the opportunity for significant growth. The first three restaurants opened by Worldwide Papa’s have produced some of the highest sales averages among our international markets.  We look forward to their continued growth in the Papa John’s system.”

Check out a few articles below that have already featured the news about our client

The Moscow Times

http://www.themoscowtimes.com/business/article/pizza-shares-more-alluring-than-gold/430892.html

St. Petersburg Times

http://www.times.spb.ru/index.php?action_id=2&story_id=33566

  • Categories: Clients, Operations, Partners, Public Relations
  • Tags: Darrin Stock Frankfurt Stock Exchange Leningrad Papa John's Russia St. Petersburg St. Petersburg Times The Moscow Times Tom Sterrett Worldwide Papa's

The Secret Sauce is Hard Work

Posted on April 9, 2009 by Andrew Hoffman

“Luck? I don’t know anything about luck. I’ve never banked on it, and I’m afraid of people who do. Luck to me is something else: Hard work — and realizing what is opportunity and what isn’t.”
-Lucile Ball

You can’t avoid that these economic times are putting a lot of companies out of business. Here at Brand Iron, we have been constantly reminded of that; in the past 9 months, we’ve seen two, very local marketing companies close their doors.

We are happy to report that through a lot of hard work, our clients are going strong and Brand Iron is going strong. Everyone at Brand Iron is very excited that we are a finalist for the DMCC’s Small Business of the Year Award.

We wanted to pass on a few things that have helped us confront and dampen the economic blow:

  • Build you database – broaden your world of potential clients
  • Go to where the money is – focus on your most profitable vertical markets or geographic areas
  • Keep your brand message relevant to your target market – adapt to their pain points
  • Increase your sales and marketing activity levels – it is vital to “touch” your prospects

At Brand Iron, we don’t believe in luck – we believe in hard work, targeted work and working intelligently on the aspects of your brand strategy that make the biggest impact. Our goal is to help you keep your doors open, AND MORE IMPORTANTLY, to keep new clients and customers coming through them.

Please contact us today to learn more about how Brand Iron can help you develop a holistic brand plan that addresses your sales, marketing and operations.
Written by Josh Barker

“My name is ________”

Posted on October 3, 2007 by Chris Schindler

A popular theme song goes, “Sometimes you want to go, where everybody knows your name.” This is the precise recognition that all companies are trying to accomplish through their marketing and advertising efforts. Companies like Brand Iron are here to make sure those efforts are well-focused and drive results. I just got off the phone with a client who now understands the effort it took to get his brand over the “everyone-knows-our-name” hurdle. Every brand has a different hurdle to clear, but here are some simple ideas on what it might take to get your brand over the hurdle, and start producing tangible results:

1. Understand what really separates you from your competition. Figure out what space you own and make the message as simple to understand as possible. Package your message in a tangible fashion that is clear and concise.

2. Identify who the right targets are for your product or service and discuss the most effective ways to get your message out.

3. Take a look at your company and see what the “barriers to growth” may be. Be sure to look at your:

Marketing- Do you have enough contact points with your target audience for them to know who you are and will they be receptive when you call? Do they know who and what your brand is all about? Does your brand leave them with a positive feeling that will compel them to make that purchase?

Sales – Can your sales staff close the leads the marketing department is generating? Can they close the customers that walk through your doors?

Operations – Is your customer service approach and database up to snuff? Can your company deliver on the promises that your sales team is making?

4. Address your internal brand and make sure that your company’s brand is represented from the inside out. Look at everything from how you answer the phone to delivering your service, or even how you receive payment and send out a bill. These little things matter a great deal and will leave a lasting impression.

5. Develop a holistic branding plan that integrates your company’s marketing, sales and operations. Map out the tactical items necessary for you and your company to fill up your sales funnel.

6. Execute your branding plan flawlessly, ensuring that you are going to execute on a regular basis, no matter how busy you become. You want to do this to avoid the sales rollercoaster.

As a close friend says, “Go the extra mile; it’s the final 5%
that makes what you do either great or mediocre.”

7. Monitor how you are doing against your goals and objectives and modify those things that aren’t working. Once the failing areas are identified, determine how you can rectify the situation and do it quickly.

8. Execute and get your entire organization to commit to succeed.

Follow these steps, and someday you might walk into a place and realize that everybody knows your name.