Super Bowl Ads: Hits and Misses

Super Bowl Ads: Hits and Misses

At every Super Bowl, there are winners and losers, and we’re not just talking about the football players. Brands are also competing, not for a trophy, but for viewers’ attention. Each year there are over 111.3 million viewers tune in, making Super Bowl Sunday an epic...
Defining Your Brand Voice

Defining Your Brand Voice

Every brand has a voice, but is it the right fit? Start by thinking of your brand. What person or image comes to mind? Is this voice and personality communicated throughout the tone of your brand?  If not, it might be time to rethink your brand voice. A brand voice...