We wanted to quickly share some exciting news with everyone: Brand Iron has received the Art Directors Club of Denver Gold award for its advertising campaign developed for The Denver Athletic Club. The Gold award is for the best campaign and was presented recently at the 2009 ADCD Annual Show.

We are, of course, very proud and honored to be chosen for this award. It is a testament to the quality work of our team and we want to thank CEO Andre van Hall and The DAC for the opportunity to be involved in creating this campaign.

The Art Directors Club of Denver is a local non-profit, multi-disciplinary creative organization focused on strengthening the creative community through education, workshops, informative events and an annual design competition. Utilizing a national panel of judges, the ADCD annually recognizes top work from a variety of categories including graphic design, video and sound, print advertising, new media web and photography. More than 425 entries were submitted for this year’s competition.

The advertising campaign Brand Iron developed for The Denver Athletic Club was designed to convey a new and exciting club atmosphere. By focusing on and demonstrating the benefits of a holistic club – one that offers athletic, business and social activities – the campaign’s goal was to draw attention to the club and attract new membership. It is well on its way to strengthening The DAC’s presence and position in the marketplace.

The ad campaign for The Denver Athletic Club can be found at www.brandiron.net.

- Jim Miller, Public Relations

These tough economic times and rising number of jobs lost have left their mark on the interning world as well as the paid working world. Searching for jobs online, I have noticed that most places are looking for someone with “experience” but how do you get this experience without working? The answer seems to be, internships. I have found the world of interning to be more competitive this year than the two years before hand. When I think about it, it seems strange that people would be pretty much begging to work FOR FREE. But the more I think about it, it isn’t so much the working for free part we are begging for, it’s the experiences that come with it.

Since my freshman year in college I have been immersing myself in the world of internships, from a radio station, to a music festival, and now to a small branding and consulting firm I’ve been building up my resume with so called “work experience.” There have been the days when my title of “Intern” has included making coffee, standing at the printer, and spending hours battling mail merge, but on the flip side to that are the days when being the intern has allowed me to get in on creative meetings, network with clients, and learn new programs and tools which has made all the hours of unpaid work pay off.

I have become used to being the new person in the office, and the person who gets stuck with some of the more boring tasks at work, but I’m also really grateful for the time and effort my superiors have spent teaching me valuable skills. Not only can I have “mail merge expert” on my resume but also social media enthusiast, digital marketing experience, event planning, and a whole host of other useful abilities.  Beginning my third internship, I continue to take steps in new directions and grab onto any projects I can get a hold of.

Now that I have a variety of internships to boost my resume, I wonder what work experience is enough work experience to launch me into the working world post college. For the time being my plan is not to stress out about the job market, but to continue to show up each day and take it all in, who knows where it may take me next (hopefully a real job).

Written by Kaitlyn Anderson, Marketing Intern

The first thought that comes to mind when you hear the term “Search Engine Optimization” (SEO) or “Search Engine Marketing” (SEM), is improving your website page ranking on search engines such as Google or Yahoo. Actually, page rank is just the tip of the iceberg, SEO encompasses a wide variety of tasks that improve a website’s search engine presence.

Unfortunately, the famous line from the popular 90s baseball film, Field of Dreams, “If you build it, they will come” does not work when it comes to building a website. You need to define your website goals, which coincide with your business goals, and define how you are going to convert those goals on your website.

After the goals are defined, you need a website that is designed and programmed to be “SEO-friendly.” SEO-friendly sites are W3C web standard complaint, use proper document markup, and separate structure from presentation and behavior (we will go into this in more detail in my next blog entry). Brand Iron’s web development team designs and develops SEO-friendly websites on a daily basis.

After your goals are defined and your site is designed and developed, you need to ask the question, “who is your target market?” The answer to this question is easier than you may think…the individual you want to find your website most frequently is the individual who is searching for you! This sounds obvious, but trust me, more often than not, when people implement SEO they are solely focused on a higher page rank and are neglecting the most important target market, someone who is already looking for their company.

A 2007 survey by the internet data firm, comScore, found that 60% of consumers use the web as their first tool of reference to search for local businesses and 60% of those searchers make a purchase from the business’ website. A study by AOL and Henley Centre, a UK market research firm, states that 73% of survey respondents use a search engine as an important source of information when considering a product or service. This is a higher percentage than personal recommendations, TV and print media.

In order to have a successful online presence, you need a successful SEO/SEM campaign. Brand Iron’s “Web-O-Nanza” program is the perfect solution for your website. We map out your website’s primary and secondary goals, and come up with a solution to convert these goals into revenue via your website. We build SEO-friendly websites that target individuals who want to see your website.

Brand Iron is known for forging brands and driving revenue, now with our “Web-O-Nanza” program, we drive web traffic that also drives revenue. Contact Brand Iron today and we will “build a website that will make them come.”

Written By Andrew Hoffman, Design Bandit

Brand Iron’s new website, which was designed and developed in-house, is featured on CSSHeaven.com. CSS Heaven is a web design gallery that showcases innovative CSS/XHTML web designs submitted by web designers and developers from around the world. CSS Heaven’s objective is to provide its viewers a central resource to experience a wide range of eye-catching and innovative web designs. We are proud to be featured on this site, which showcases today’s most innovative web sites.  Contact us to learn more about how we can help you achieve great web design and results.