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Brand Iron Twitter
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Want to see more green on your cityscape? Visit Frankfurt. Who says sexy and functional can't go hand in hand. http://ow.ly/2yHXH
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'Bad is stronger than good.' Are there any bad apples at your company
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what are you doing to fix it? via @fastcompany http://ow.ly/2yHNh
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Love our 'hood! RT @iknowdenver: Great story about the revitalization of Five Points in Denver http://ow.ly/2wM0Y #dnvrgems
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Want to see more green on your cityscape? Visit Frankfurt. Who says sexy and functional can't go hand in hand. http://ow.ly/2yHXH
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Category Archives: Brand Strength
Good Brand Spokes Figures
After reading my previous blog entry, you’re probably thinking I’m a raging cynic. However as opinionated as I am about terrible brand campaigns, I am equally passionate about the positively awesome ones. Many ad campaigns fly under the radar because … Continue reading
Posted in Brand Strength
Tagged Dos Equis, good ads, good branding, good brands, great spokespeople, Kia Hamsters, Old Spice Man
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Branding While Drinking…
This past week I was in California for some wine tasting and a wedding (sounds fancy doesn’t it?). Cruising around California’s wine country in a limousine was the most unlikely of places I expected to realize the power of branding, … Continue reading
Posted in Brand, Brand Strategy, Brand Strength, Logo, Logos
Tagged California, Fleury, Napa Valley, Oakville, Opus One, Wine tasing
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Branding Is About Winning
If you think branding is about flashy logos, being trendy and unquantifiable results, you are dead wrong. Branding is about winning, producing tangible results and reaching both your personal and corporate goals. Here are a few qualifiers on which you … Continue reading
Protecting and Defending your Brand: Preparation is Key
Today’s economic climate and growing market competition create major challenges for businesses of any size. As business pressures mount, it is proven that stronger brands have better success weathering storms. Being able to differentiate, demonstrate value and cultivate meaningful relationships … Continue reading
Posted in Brand, Brand Strategy, Brand Strength, Branding
Tagged Brand Building, Brand Strength, warren buffet
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Is your current brand (or logo) losing its luster? Re-brand and re-engage your audience.
Re-branding can be just the shot of adrenaline your company needs to stay competitive, relevant and modern. Adapting to the times – and presenting yourself in the best light possible can lead to big changes in the way your target … Continue reading
Posted in Brand, Brand Strategy, Brand Strength, Branding, Clients, Creative, Logo, Marketing, Uncategorized
Tagged Brand, CapitalValue Advisors, Creative, Forensic Laboratories, MPEG LA, Re-branding
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“Standing out in a crowd” – Brand Champions at work
I’ve noticed even in my own every day purchases that my buying habits have changed. New price points or repeated advertising messages entice me to try a new brand. Before I knew it, my brand loyalty had changed. Strangely even … Continue reading
Posted in Brand Strength, Loyalty, Marketing
Tagged brand champion, Brent Doeden, Captain Earthman, Colorado Rockies, Coors Field, Denver
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Gather ‘Round Everyone
Not many of you know, but Michael Doyle participates in various speaking engagements all around Colorado. As a brand strategist, Michael speaks on a variety of topics including: Building Brands that Drive Revenue, 10 Steps to Building an Effective Brand, … Continue reading
Posted in Brand, Brand Strategy, Brand Strength, Holistic Branding, Website
Tagged brands, social media marketing, speaking
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Re-Birth of a Classic Surf Brand Icon
As it officially becomes summer and the swimsuit suit season arrives, let’s look at a rebirth of a classic surf brand icon. To begin, I must explain a little about my background. I grew up about a mile from the … Continue reading
Posted in Brand, Brand Strength, Branding, Marketing
Tagged Brand Building, Branding, Marketing, Reef
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