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Brand Iron Twitter
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Want to see more green on your cityscape? Visit Frankfurt. Who says sexy and functional can't go hand in hand. http://ow.ly/2yHXH
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'Bad is stronger than good.' Are there any bad apples at your company
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what are you doing to fix it? via @fastcompany http://ow.ly/2yHNh
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Love our 'hood! RT @iknowdenver: Great story about the revitalization of Five Points in Denver http://ow.ly/2wM0Y #dnvrgems
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Want to see more green on your cityscape? Visit Frankfurt. Who says sexy and functional can't go hand in hand. http://ow.ly/2yHXH
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Category Archives: Brand Strategy
New Brand Iron Website
I’m sure you’ve already noticed that Brand Iron recently launched a new website. But why??? Actually, I was asked a great question yesterday: “How do you know when it’s time to redo your website.” There are many reasons to update … Continue reading
Posted in Brand Strategy, Holistic Branding, Marketing, New Brand, PR, Public Relations, Website
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Branding While Drinking…
This past week I was in California for some wine tasting and a wedding (sounds fancy doesn’t it?). Cruising around California’s wine country in a limousine was the most unlikely of places I expected to realize the power of branding, … Continue reading
Posted in Brand, Brand Strategy, Brand Strength, Logo, Logos
Tagged California, Fleury, Napa Valley, Oakville, Opus One, Wine tasing
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Branding Is About Winning
If you think branding is about flashy logos, being trendy and unquantifiable results, you are dead wrong. Branding is about winning, producing tangible results and reaching both your personal and corporate goals. Here are a few qualifiers on which you … Continue reading
Protecting and Defending your Brand: Preparation is Key
Today’s economic climate and growing market competition create major challenges for businesses of any size. As business pressures mount, it is proven that stronger brands have better success weathering storms. Being able to differentiate, demonstrate value and cultivate meaningful relationships … Continue reading
Posted in Brand, Brand Strategy, Brand Strength, Branding
Tagged Brand Building, Brand Strength, warren buffet
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Branding and Positioning for Acquisition
You can’t ignore that fact that business has been down the last several years. The question is what can we do now? Today is perfect time for businesses to brand and position their companies for expansion, growth and a possible … Continue reading
Posted in Brand Strategy
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Is your current brand (or logo) losing its luster? Re-brand and re-engage your audience.
Re-branding can be just the shot of adrenaline your company needs to stay competitive, relevant and modern. Adapting to the times – and presenting yourself in the best light possible can lead to big changes in the way your target … Continue reading
Posted in Brand, Brand Strategy, Brand Strength, Branding, Clients, Creative, Logo, Marketing, Uncategorized
Tagged Brand, CapitalValue Advisors, Creative, Forensic Laboratories, MPEG LA, Re-branding
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Gather ‘Round Everyone
Not many of you know, but Michael Doyle participates in various speaking engagements all around Colorado. As a brand strategist, Michael speaks on a variety of topics including: Building Brands that Drive Revenue, 10 Steps to Building an Effective Brand, … Continue reading
Posted in Brand, Brand Strategy, Brand Strength, Holistic Branding, Website
Tagged brands, social media marketing, speaking
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Good Design Builds Brand Equity
“Branding, it’s not about the logo,” a topic that comes up frequently on The Stampede, and it is definitely true…but a strong logo is a key element in a successful brand. A lot of company’s update their identity frequently in … Continue reading
Rebranding
I woke up the other day and was watching the news and I heard the newscasters talking about something called H1N1 and how it is spreading across the United States. My first thought was, “there another pandemic like virus in … Continue reading
Posted in Brand, Brand Strategy, Brand Strength, Branding, Marketing, PR, Public Relations
Tagged Ayds, Branding, H1N1, Marketing, PR, Swine Flu
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Communicate Proactively During Time of Crisis
Protecting your company – or more specifically your “brand reputation” – is the ultimate goal during a time of crisis. The ability to withstand and endure a few “chinks in the armor” goes a long way to maintaining a strong, … Continue reading
Posted in Brand, Brand Strategy, Brand Strength, Branding, PR, Public Relations
Tagged Brand, Communications, Crisis, Facebook, PR, Proactive, Reputation, Social Media, YouTube
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