Category Archives: Brand Strategy

New Brand Iron Website

I’m sure you’ve already noticed that Brand Iron recently launched a new website. But why??? Actually, I was asked a great question yesterday: “How do you know when it’s time to redo your website.” There are many reasons to update … Continue reading

Posted in Brand Strategy, Holistic Branding, Marketing, New Brand, PR, Public Relations, Website | Leave a comment

Branding Is About Winning

If you think branding is about flashy logos, being trendy and unquantifiable results, you are dead wrong. Branding is about winning, producing tangible results and reaching both your personal and corporate goals. Here are a few qualifiers on which you … Continue reading

Posted in Brand Strategy, Brand Strength | Tagged , , | Leave a comment

Protecting and Defending your Brand: Preparation is Key

Today’s economic climate and growing market competition create major challenges for businesses of any size.  As business pressures mount, it is proven that stronger brands have better success weathering storms.  Being able to differentiate, demonstrate value and cultivate meaningful relationships … Continue reading

Posted in Brand, Brand Strategy, Brand Strength, Branding | Tagged , , | Leave a comment

Branding and Positioning for Acquisition

You can’t ignore that fact that business has been down the last several years. The question is what can we do now? Today is perfect time for businesses to brand and position their companies for expansion, growth and a possible … Continue reading

Posted in Brand Strategy | Leave a comment

Gather ‘Round Everyone

Not many of you know, but Michael Doyle participates in various speaking engagements all around Colorado. As a brand strategist, Michael speaks on a variety of topics including: Building Brands that Drive Revenue, 10 Steps to Building an Effective Brand, … Continue reading

Posted in Brand, Brand Strategy, Brand Strength, Holistic Branding, Website | Tagged , , | Leave a comment

Good Design Builds Brand Equity

“Branding, it’s not about the logo,” a topic that comes up frequently on The Stampede, and it is definitely true…but a strong logo is a key element in a successful brand. A lot of company’s update their identity frequently in … Continue reading

Posted in Brand, Brand Strategy | Tagged , , | Leave a comment

Rebranding

I woke up the other day and was watching the news and I heard the newscasters talking about something called H1N1 and how it is spreading across the United States. My first thought was, “there another pandemic like virus in … Continue reading

Posted in Brand, Brand Strategy, Brand Strength, Branding, Marketing, PR, Public Relations | Tagged , , , , , | Leave a comment

Communicate Proactively During Time of Crisis

Protecting your company – or more specifically your “brand reputation” – is the ultimate goal during a time of crisis.  The ability to withstand and endure a few “chinks in the armor” goes a long way to maintaining a strong, … Continue reading

Posted in Brand, Brand Strategy, Brand Strength, Branding, PR, Public Relations | Tagged , , , , , , , , | Leave a comment