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Brand Iron Twitter
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Want to see more green on your cityscape? Visit Frankfurt. Who says sexy and functional can't go hand in hand. http://ow.ly/2yHXH
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'Bad is stronger than good.' Are there any bad apples at your company
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what are you doing to fix it? via @fastcompany http://ow.ly/2yHNh
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Love our 'hood! RT @iknowdenver: Great story about the revitalization of Five Points in Denver http://ow.ly/2wM0Y #dnvrgems
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Want to see more green on your cityscape? Visit Frankfurt. Who says sexy and functional can't go hand in hand. http://ow.ly/2yHXH
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Category Archives: Brand
Branding While Drinking…
This past week I was in California for some wine tasting and a wedding (sounds fancy doesn’t it?). Cruising around California’s wine country in a limousine was the most unlikely of places I expected to realize the power of branding, … Continue reading
Posted in Brand, Brand Strategy, Brand Strength, Logo, Logos
Tagged California, Fleury, Napa Valley, Oakville, Opus One, Wine tasing
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Protecting and Defending your Brand: Preparation is Key
Today’s economic climate and growing market competition create major challenges for businesses of any size. As business pressures mount, it is proven that stronger brands have better success weathering storms. Being able to differentiate, demonstrate value and cultivate meaningful relationships … Continue reading
Posted in Brand, Brand Strategy, Brand Strength, Branding
Tagged Brand Building, Brand Strength, warren buffet
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Biz Stone Knows Brand Value
Twitter Co-founder Biz Stone stated the other day “Twitter isn’t for sale. Although an IPO may be an option in the future, who knows.” He then went on to say that “we need to create value for our users/customers before … Continue reading
Is your current brand (or logo) losing its luster? Re-brand and re-engage your audience.
Re-branding can be just the shot of adrenaline your company needs to stay competitive, relevant and modern. Adapting to the times – and presenting yourself in the best light possible can lead to big changes in the way your target … Continue reading
Posted in Brand, Brand Strategy, Brand Strength, Branding, Clients, Creative, Logo, Marketing, Uncategorized
Tagged Brand, CapitalValue Advisors, Creative, Forensic Laboratories, MPEG LA, Re-branding
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First Impressions
Similar to meeting someone new, a business has a short amount of time to make a good first impression. And once that perception is created, it is difficult to reverse. When a potential client sees your website, ad or collateral … Continue reading
Posted in Brand, Collateral, Consistant, Corporate Identity, Logo, Recognition
Tagged Brand, Brand Strength, first impressions
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Gather ‘Round Everyone
Not many of you know, but Michael Doyle participates in various speaking engagements all around Colorado. As a brand strategist, Michael speaks on a variety of topics including: Building Brands that Drive Revenue, 10 Steps to Building an Effective Brand, … Continue reading
Posted in Brand, Brand Strategy, Brand Strength, Holistic Branding, Website
Tagged brands, social media marketing, speaking
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Re-Birth of a Classic Surf Brand Icon
As it officially becomes summer and the swimsuit suit season arrives, let’s look at a rebirth of a classic surf brand icon. To begin, I must explain a little about my background. I grew up about a mile from the … Continue reading
Posted in Brand, Brand Strength, Branding, Marketing
Tagged Brand Building, Branding, Marketing, Reef
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“Staying Power” from the Great Depression to Today
Every day we are reminded that we are in a recession…the countless news reports, articles and blogs remind us constantly about how to cut costs to assure survival during these tough economic times. As a struggling citizen of our latest … Continue reading
Posted in Brand, Brand Strength, Branding, Loyalty, Marketing
Tagged advertising, Branding, Disney, GE, Great Depression, HP, Marketing, Microsoft, recession, spending
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Good Design Builds Brand Equity
“Branding, it’s not about the logo,” a topic that comes up frequently on The Stampede, and it is definitely true…but a strong logo is a key element in a successful brand. A lot of company’s update their identity frequently in … Continue reading
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