Category Archives: Brand

Protecting and Defending your Brand: Preparation is Key

Today’s economic climate and growing market competition create major challenges for businesses of any size.  As business pressures mount, it is proven that stronger brands have better success weathering storms.  Being able to differentiate, demonstrate value and cultivate meaningful relationships … Continue reading

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Biz Stone Knows Brand Value

Twitter Co-founder Biz Stone stated the other day “Twitter isn’t for sale. Although an IPO may be an option in the future, who knows.” He then went on to say that “we need to create value for our users/customers before … Continue reading

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Brand New Stuff

I went shopping for a new phone the other day. I gravitated immediately to the iPhones and Blackberries. Then I moved down the line to the other phones with names I hadn’t heard of, but I had heard of the … Continue reading

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Gather ‘Round Everyone

Not many of you know, but Michael Doyle participates in various speaking engagements all around Colorado. As a brand strategist, Michael speaks on a variety of topics including: Building Brands that Drive Revenue, 10 Steps to Building an Effective Brand, … Continue reading

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Re-Birth of a Classic Surf Brand Icon

As it officially becomes summer and the swimsuit suit season arrives, let’s look at a rebirth of a classic surf brand icon. To begin, I must explain a little about my background. I grew up about a mile from the … Continue reading

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“Staying Power” from the Great Depression to Today

Every day we are reminded that we are in a recession…the countless news reports, articles and blogs remind us constantly about how to cut costs to assure survival during these tough economic times. As a struggling citizen of our latest … Continue reading

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Good Design Builds Brand Equity

“Branding, it’s not about the logo,” a topic that comes up frequently on The Stampede, and it is definitely true…but a strong logo is a key element in a successful brand. A lot of company’s update their identity frequently in … Continue reading

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