Case Study

JE Dunn- Kansas City

Client

JE Dunn Construction Group

Situation

During the 1990s, JE Dunn began to acquire other general contracting firms expanding their reach to 18 offices in 14 states. As a result, JE Dunn’s corporate initiative was to engage in a national re-branding effort designed to allow the company full advantage of various efficiencies through collaboration, and improve overall productivity through consistency.

Strategy

The “One Dunn” initiative and brand re-launch was to coincide with the grand opening of JE Dunn’s new headquarters, a 204,000-square-foot, six-level building. Brand Iron designed and implemented a multi-phase “re-branding” plan that included research, message and tagline development, and internal and external roll-out.

Outcome

As the nation’s 11th largest general building contractor, JE Dunn set it sights on being the “best client-centered building partner in the United States” Brand Iron helped the firm identify and develop its key differentiating factors, refine its core values, and strengthen its overall business philosophy. The brand positioning now resonates clearly and consistently for every JE Dunn employee in every national office.

Quote

“Brand Iron continues to be a vital partner of JE Dunn offering great strategic insight and direction into our overall branding efforts. They have really inspired us to understand the importance of brand value and played a key role in our national re-branding effort.”

Greg Nook
Executive Vice President, Marketing
JE Dunn Construction Group, Inc.