JE Dunn

CASE STUDY | JE Dunn

SITUATION

With the acquisition of multiple general contracting companies from around the United States beginning in the 1990s creating a total of 18 offices in 14 states, JE Dunn’s corporate initiative was to engage in a national re-branding effort designed to allow the company to take advantage of various efficiencies through collaboration, and improve overall productivity through consistency.

STRATEGY

The “One Dunn” initiative and brand re-launch was to coincide with the grand opening of JE Dunn’s new headquarters, a 204,000-square-foot, six-level building. Brand Iron designed and implemented a multi-phase re-branding plan that included research, message and tagline development, and internal and external roll-out.

Outcome

As the nation’s 11th largest general building contractor, JE Dunn set it sights on being the “best client-centered building partner in the U.S.” Brand Iron helped the firm identify and develop its key differentiating factors, refine its core values, and strengthen its overall business philosophy. Something that now resonates clearly and consistently through every JE Dunn employee in every national office.