Columbine Label Company

CASE STUDY | Columbine Label Company

SITUATION

A Colorado-based label company that serves businesses nationwide (within many industries) with labeling and packaging needs. Services range from digital capabilities for cost effective smaller quantities to runs into the millions that are timely and consistent. Columbine Label Company needed to leverage their online space as a more effective marketing and sales tool. To compete with the other players in their space and to drive more new inquiries, they needed better search ranking. To increase their search ranking, Columbine Label Company needed to develop a new, more optimized site, create more incoming links, regularly post new and unique content, drive more traffic to the site with off-line marketing and develop a paid keyword campaign.

STRATEGY

After developing a new and better optimized site, Brand Iron helped create an integrated strategy that involved an email/direct mail campaign, regular updates to the site, monthly eNewsletter campaign, paid searches, reciprocal links and organic keyword optimization.

Outcome

438% overall increase in visits/month (duration: 11 months)
17.5% average month-over-month increase in visits (duration: 11 months)
Increased geographic reach to targeted states 20% more qualified leads per month