Tiger Woods – A Failed Attempt at Apology

This morning Tiger Woods broke his three month silence and apologized on national television. The under 15 minute press conference gave Woods a chance to apologize for his actions and clear up some “rumors” that had been spreading since the Thanksgiving night incident.

Woods read line for line from a sheet of paper which he reportedly wrote himself and every once and awhile would look up to stare deeply into the camera as if “look into camera” were written right on his sheet. Many people hoping to get a heart-felt and sincere apology were extremely let down.

Despite weather or not you feel Woods meant what he said, much of the nation was tuning in to hear what he had to say. The Wall Street Journal reported that there was a slight lull in market activity during Tiger Woods’ press conference “it seems like there was something of a lull and definitely a clear pickup during and after Tiger’s somewhat creepily choreographed apology.”

So how will Woods attempt to regain forgiveness from his family, friends and fans and win back the respect of those in the golf world as well as his once faithful sponsors? I know if I were him I’d start with a real apology, one not rehearsed, one from the heart, and I’d look into my friends and families eyes when I gave it. As for his sponsors, in my opinion he’s tarnished his name forever. The sport of golf may accept him back, but his name will always carry a connotation beyond just a great golfer.

-Kaitlyn Anderson, Junior Brand Wrangler

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What gets your attention?

With all the negativity around terrible TV show content such as MTV’s “Jersey Shore” or the publicity around the poor moral choices celebrities such as Tiger Woods make, it’s pretty obvious that even if it’s negative, attention is attention. In the advertising world, getting attention is the name of the game. I’m all about clever advertising. After working with some great mentors in my life with more experience than I’ve been alive, I consider myself pretty seasoned and receptive to TV spots or ads that get noticed.

So after reading the latest Dockers “soft khakis” ad, I won’t lie…I wanted to jump up and scream “AMEN!” But after reading an article with opinions that followed, it was disheartening as a woman to read between the lines. Ok, don’t get me wrong, I get it, but at the same time, I feel very strange about the line “the world decided it no longer needed men.” Really? And after dissecting some of the other lines, I wondered “does anyone else feel uncomfortable about this?”

I think the correlation of men needing to “wear the pants” and selling pants is clever, I just think this opens such a huge can of controversy. Even though controversy after all, IS what gets our attention.

http://tinyurl.com/yf336lh

-Rebecca Watry, BrandIron Account Manager

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