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Author Archives: Michelle Hamilton
5 Reasons Why You Should Revisit Your Brand Architecture
Every company, in every industry, should consistently revisit the architecture of their brand. What parts of your brand are driving revenue for your company and which aren’t??We looked at 5 situations where bad branding practices occurred and explained what you … Continue reading
Posted in Brand Strategy, General
Tagged Brand Strategy, Brand Strength, Nextel, oldsmobile brand, spandex rule of branding, Special K, Sprint, transaction branding, Virgin
Brand Iron goes to IKEA!
For this week’s adventure, the creative department hopped in the Jeep Wrangler and headed to IKEA for a new couch for their office. While out and about, they experienced all of the wonders of IKEA (including the meatballs) and then … Continue reading
Posted in General
Tagged Brand Iron, creative department, Ikea, Jeep Wrangler, meatballs, shopping
The Switch to Facebook Timeline, For Better or Worse
What are we to make of Facebook’s Timeline? Ever since its inception in 2004, Facebook has routinely introduced new changes, some which have been well received, some which received criticism, but most of which were eventually accepted by the general … Continue reading
Posted in General
Tagged Branding, Business, Facebook, facebook timeline, online marketing, Social Media, social media changes, social media marketing
Brand Iron Celebrating the Holidays with Santa
Brand Manager, Kassandre Linstroth, and CEO, Michael Doyle get cozy with Santa in Austin, TX
Posted in General
Tagged Holidays, Kassandre Linstroth, Michael Doyle, Santa
Is Gray the New Black? – A Look at Black Friday Marketing
Hot DEALS! SALE, SALE, SALE!!!!!! LOWEST PRICES OF THE YEAR!!!!!! It’s nearly impossible to escape the Black Friday promotions this time of year, and undoubtedly you’re bombarded with messages from Macy’s, Best Buy, Target, and the like. It seems these … Continue reading
Meet our New Marketing Intern!
Hello all! My name is Kelly, and I am the newest addition to the Brand Iron team. I have recently been lending a hand to our brand managers with the behind the scenes work of databases, pitch letters, and Google … Continue reading
Posted in General
Steve Jobs, …The Apple of our i’s
Arguably the best Brand Champion that ever lived “It’s not the consumer’s job to know what they want,” one of the greatest Steve Jobs quotes of all time. How would a consumer know that they want a device that they … Continue reading
Posted in Brand Strategy, Branding
Tagged apple, brand champion, brand perception, Brand Positioning, steve jobs
