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Author Archives: Michael Doyle
Branding Is About Winning
If you think branding is about flashy logos, being trendy and unquantifiable results, you are dead wrong. Branding is about winning, producing tangible results and reaching both your personal and corporate goals. Here are a few qualifiers on which you … Continue reading
Posted in Brand Strategy, Brand Strength
Tagged brand champion, Branding, brands
Branding and Positioning for Acquisition
You can’t ignore that fact that business has been down the last several years. The question is what can we do now? Today is perfect time for businesses to brand and position their companies for expansion, growth and a possible … Continue reading
Posted in Brand Strategy
Michael Doyle Speaks at Aspen Grove
Last Wednesday, our very own Brand Champion Michael Doyle gave a talk entitled “The Importance of a Brand. How to create one. And how to make it memorable.” It was an intimate gathering of about ten business leaders perched on … Continue reading
Posted in General
“It’s Not Who You Know, It’s Who Knows YOU.”
A close friend of Brand Iron, David Avrin is currently touring the country with his new book, “It’s Not Who You Know, It’s Who Knows You.” For more than 20 years David has been on the forefront of the marketing, … Continue reading
Posted in General
Tagged author, consultant, David Avrin, It’s Not Who You Know, It’s Who Knows You, small business marketing, speaker, The Visibility Coach
“New Start”
I think we can all agree that after going through this past year, it is certainly time for a “New Start” for the New Year. We could all use a fresh start for the economy, housing, banking, government and business. … Continue reading
Branding during the recession
Since the business environment is more competitive than ever, those who stop spending may stop selling. Those who take their precious time and money and allocate it wisely will survive and potentially thrive in the current economic environment. Here are … Continue reading
Posted in General
The Bloodiest Brands Part 2: Brands that have a competitive edge
Call me crazy, but I must admit I’m a sucker for political ads. Not only do I like to see how candidates position themselves, but how they position their opponent. We are in the thick of election season, and it … Continue reading
Posted in General
Tagged brands, Election Day, political ads, politics, strategic branding
Brands that stand out
A quick note: From time to time I will be writing about some brands I consider to be bold and who stand out for various reasons. 1] Southwest Airlines – Talk about being bold, unique and different. They have a … Continue reading
Posted in General
Tagged bold brands, Branding, brands, pro-actively defining and managing your brand
