Author Archives: Michael Doyle

The Mile High’s Tebowing

Posted on December 9, 2011 by Michael Doyle

If you haven’t heard Tim Tebow is the starting quarterback for the Denver Broncos, and he has taken the league by storm. He is getting an immense amount of media coverage in the process, and has achieved moving the Broncos … Continue reading →

Posted in Brand, Brand Strength, Branding

How to Cheat Your Numbers

Posted on August 24, 2011 by Michael Doyle

How to Cheat Your Sales Numbers and Increase Your Odds of Success As a branding agency, we think of branding and marketing as a way to support sales and drive revenue. By thoroughly understanding your company’s revenue goals, you can … Continue reading →

Posted in Brand, Brand Strategy, Marketing, Sales Tagged , , , , ,

Brand Champions

Posted on April 19, 2011 by Michael Doyle

I want to introduce you to the Brand Champion’s blog.  Over my 20-year marketing and branding career, I have realized that successful companies and brands succeed because they have a Brand Champion — someone who “champions” the business cause — … Continue reading →

Posted in Brand Strategy, Brand Strength, Branding, Marketing Tagged

The Big Blue Branded Box

Posted on March 29, 2011 by Michael Doyle

For the last several months I have seen this building rise up in the south of Denver, in a prime location right next to the freeway and Light Rail line. In the last short while, that building has become a … Continue reading →

Posted in Brand, Brand Strategy, Brand Strength, Branding, Corporate Identity, Internal Branding

Sex, Drugs, and Rock and Roll – are we reliving the 80’s?

Posted on February 2, 2011 by Michael Doyle

Minus the long hair and leather pants, today seems a little too much like the 80’s if you ask me. It was the time where being rebellious was “cool” along with listening to “the devil’s music” and smoking cigarettes after … Continue reading →

Posted in Blogging, Brand, Brand Strategy, Marketing, Sales

Show Me the Money! 9 Key Steps to Packaging Your Brand and Company to Raise Business Capital

Posted on October 20, 2010 by Michael Doyle

In recent years we find ourselves working more and more with companies who seek additional capital, whether to elevate to a new level, go public or fight through the cash crunch.  Regardless of the reason they are in need of … Continue reading →

Posted in Branding Tagged ,

The Burnt-out Boss and Brand

Posted on September 27, 2010 by Michael Doyle

Over the last several weeks I have consulted with about a half a dozen CEO’s of different sized businesses and a couple of common things have really stood out: -         Many business have struggled to survive the last several years, … Continue reading →

Posted in General

Good Brand Spokes Figures

Posted on August 6, 2010 by Michael Doyle

After reading my previous blog entry, you’re probably thinking I’m a raging cynic. However as opinionated as I am about terrible brand campaigns, I am equally passionate about the positively awesome ones. Many ad campaigns fly under the radar because … Continue reading →

Posted in Brand Strength Tagged , , , , , ,

Bad Brand Spokes Figures

Posted on July 27, 2010 by Michael Doyle

Lately, I can’t stop thinking about good, bad and sometimes ugly brand spokes figures in today’s media. Some of my favorite ad campaigns are smoother than your very best wingman. However, I’ve observed a few commercials that offer up some … Continue reading →

Posted in Brand Strength, General Tagged , , , , ,