Author Archives: Kaitlyn Anderson

Leading Your Company to Greatness, Be Your Company’s Next Brand Champion

Posted on July 22, 2011 by Kaitlyn Anderson

Brand Champions are leaders inside a company who “champion” the business cause, pushing their company to be the very best they can be and reach their goals and objectives. The things we at Brand Iron look for in Brand Champions are: … Continue reading →

Posted in Baceline Investments, Brand Strategy, Brand Strength, Corporate Identity Tagged , , , ,

I Love New York

Posted on July 19, 2011 by Kaitlyn Anderson

The “I love New York” logo is an iconic symbol, displayed on coffee mugs, t-shirts, and everything in between. You may look at it and think, it’s so simple, anyone could have come up with that. Or you may look … Continue reading →

Posted in Brand Strategy, Brand Strength, Branding Tagged

Welcome Michelle!

Posted on July 13, 2011 by Kaitlyn Anderson

Hello! My name is Michelle and I joined the Brand Iron team this week.  Already in my short tenure here, I have witnessed the remnants of a very intense sidewalk chalk battle, watched two dogs battle around my desk, and … Continue reading →

Posted in New Hires

Social Media Mistakes

Posted on June 22, 2011 by Kaitlyn Anderson

You would have to live in a bubble to not know about the recent scandal with former Senator Anthony Weiner.  The past month has been an on-going explosion of his social media mistakes that for some reason he thought would … Continue reading →

Posted in General Tagged , , , , ,

Advertising Goes Male!

Posted on June 8, 2011 by Kaitlyn Anderson

This week the retail giant Old Navy launches its first campaign specifically targeting men. While previous ads have featured men’s clothing through a broad family advertising appeal, they are trying a new tactic speaking directly to the 25- to 35-year-old … Continue reading →

Posted in Brand, Brand Strategy, Brand Strength, Branding, Creative Tagged , , , , , , , ,

Value Proposition-The World’s Best Cup of Coffee?

Posted on June 1, 2011 by Kaitlyn Anderson

Do you think about your value proposition and how it is helping your business?  According to a recent survey by Marketing Experiments only 10% of businesses are considered to have a strong, unique value proposition and an overwhelming 30% have … Continue reading →

Posted in Brand, Brand Strategy, Brand Strength, Branding, Corporate Identity, Creative, Marketing

East to West

Posted on March 17, 2011 by Kaitlyn Anderson

East to West Hello!  My name is Madeline Smith, I go by “Maddie” and recently graduated from the University of Colorado in May of 2010 with a Communication degree.  I grew up south of Boston right on the harbor or … Continue reading →

Posted in Marketing, New Additions, New Hires, PR

Bringing the Mid-West to the Out-West

Posted on January 27, 2011 by Kaitlyn Anderson

Hi, my name is Kassandre (in short, Kassie) and I am the newest Brand Manager here at Brand Iron. I hail from Madison, Wisconsin and yes, I do like cheese, own a Cheesehead, think brats provide a great source of … Continue reading →

Posted in Branding, Marketing, New Hires

The Top Tweets of 2010

Posted on December 22, 2010 by Kaitlyn Anderson

We’re all aware of the power of twitter by now, and if we’re not, maybe this list will convince you. Business Insider reports that “Over the last 12 months, Twitter grew by more than 100 million users, who helped the … Continue reading →

Posted in General Tagged , ,

The #NewTwitter

Posted on September 15, 2010 by Kaitlyn Anderson

Tuesday night Twitter unveiled its new platform and features for both users and advertisers. The changes include ability to more easily post and view photos and videos as well as endlessly scroll through tweets without hitting the “more” button. Twitter … Continue reading →

Posted in General Tagged , , , , , ,