Author Archives: Josh Barker

Location-Based Services and Social Media

Posted on September 10, 2010 by Josh Barker

A starter’s guide to understanding the buzz In this brief guide, we will shed some light on the fastest-growing sector of social media. I like to think that I’m an early adopter of technology – but truth be told – … Continue reading →

Posted in General Tagged , , , , , , , , , , , , , , ,

New Brand Iron Website

Posted on August 13, 2010 by Josh Barker

I’m sure you’ve already noticed that Brand Iron recently launched a new website. But why??? Actually, I was asked a great question yesterday: “How do you know when it’s time to redo your website.” There are many reasons to update … Continue reading →

Posted in Brand Strategy, Holistic Branding, Marketing, New Brand, PR, Public Relations, Website

Brand Iron launches new site for The Nesbitt Group

Posted on June 17, 2010 by Josh Barker

Brand Iron has just completed the redesign of The Nesbitt Group’s website. This included a creation of new messaging, new look and feel and the integration of the WordPress platform. The use of WordPress has been very beneficial to our … Continue reading →

Posted in SEO, The Nesbitt Group, Website Tagged , , ,

Website Branding and Development

Posted on June 11, 2010 by Josh Barker

Brand Iron does websites. Actually, we do lots of websites, but not too many that we don’t celebrate the launch and birth of every single one. Below are some of our recent “prides and joys”. Launching a new site is … Continue reading →

Posted in General Tagged , , , , , ,

Brand Iron | Day 41

Posted on April 5, 2010 by Josh Barker

It’s been a few months since my first day here at Brand Iron, (41 days to be exact) so while a little delayed, this technically serves as my introduction post. The professional-me snapshot: My early agency existence sprouted primarily public … Continue reading →

Posted in New Hires Tagged , , ,

Is your current brand (or logo) losing its luster? Re-brand and re-engage your audience.

Posted on November 13, 2009 by Josh Barker

Re-branding can be just the shot of adrenaline your company needs to stay competitive, relevant and modern. Adapting to the times – and presenting yourself in the best light possible can lead to big changes in the way your target … Continue reading →

Posted in Brand, Brand Strategy, Brand Strength, Branding, Clients, Corporate Identity, Creative, General, Marketing Tagged , , , , ,

Interbrand’s 2008 List of Best Global Brands Reflect the Challenges and Opportunities for Businesses

Posted on February 2, 2009 by Josh Barker

I love reviewing Interbrand’s yearly list of the best global brands. I think it paints an accurate picture of what’s going on in the economy, how certain industries are affected, and how and why some companies have continued to thrive … Continue reading →

Posted in Brand Strategy, Brand Strength, Branding, Consistant, InterBrand, Marketing, Recognition Tagged , , , , , ,

The “No Brand” – by McDonalds, an internet buzz sensation

Posted on November 25, 2008 by Josh Barker

McDonalds recently launched a new Quarter Pounder brand in Toyko. Thus far, it’s creating quite the stir in the branding world due to the fact the McDonald’s “Golden arches” are nowhere to be found. According to Business Week (September 19, … Continue reading →

Posted in Brand, Brand Strategy, Corporate Identity, Creative, Logos Tagged , ,

Denver Athletic Club ad campaign launches

Posted on September 5, 2008 by Josh Barker

Brand Iron’s new ad campaign for The Denver Athletic Club debuted earlier this week. The ad appears in 5280 and Mile High Sports Magazines and has already created quite the positive buzz around Denver. This is the first of many … Continue reading →

Posted in General