Author Archives: Chris Schindler

Comcast Takes Over NBC: What Price Will We Pay?

Posted on December 9, 2009 by Chris Schindler

Last week, when Comcast announced that it was taking majority ownership of NBC Universal (purchasing 51 percent of storied TV network for around $14 billion), many wondered if the foundations of “free TV” were starting to crumble. If nothing else, … Continue reading →

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Time to plan for 2010

Posted on November 18, 2009 by Chris Schindler

Now that we are in the 4th quarter it is the time to take a look at how we faired this year and plan to take our brands and results to the next level for 2010. If you’re like the … Continue reading →

Posted in General Tagged

Branding – It’s Not About the Tactics, Part 1

Posted on May 5, 2009 by Chris Schindler

I admit it, it’s taken me a long time to REALLY understand how to brand and position a company and produce tangible marketing results. The best companies don’t just blast a message out without careful thought and consideration. First and … Continue reading →

Posted in Brand, Brand Strategy, Brand Strength, Branding, Holistic, Internal Branding, Marketing Tagged , , , , , , , ,

Is it “Plausibly Live” or is it Memorex?

Posted on August 15, 2008 by Chris Schindler

In the spirit of NBC’s coverage of the Summer Olympic Games, I am writing today’s blog in real time. You are actually reading it live. In other words, I promise not to write the next word until you read the … Continue reading →

Posted in General

Have I said too much? Know when to say “when” with copy length.

Posted on August 7, 2008 by Chris Schindler

People and marketers alike normally have two theories about copy length. They either abide by the rule of K.I.S.S. (Keep it simple stupid) or they want to explain every last detail/benefit to the customer. So, which is better? Who is … Continue reading →

Posted in General

Web and the Power of Three

Posted on August 1, 2008 by Chris Schindler

There are three key elements in order to have a successful website: 1. A marketing strategy that makes the site an extension of your brand2. Effective SEO to touch the correct audience and make your site get viewed3. A user-friendly, … Continue reading →

Posted in General

Blogging 2.0

Posted on July 31, 2008 by Chris Schindler

Blogging is a trend on the rise. It was just a few years ago that people started to post their opinions on the web about anything and everything by writing a personal blog. Now, more and more companies and their … Continue reading →

Posted in Blogging, Brand Strategy, Marketing

Survival of the Fittest

Posted on July 18, 2008 by Chris Schindler

As gas prices hit over $4.00 nationally and the economy continues to fall, it is inevitable that people and companies are struggling. That said, it is even more vital to measure yourself against your competition, ensuring your current efforts are … Continue reading →

Posted in Brand, Brand Strategy, Brand Strength, Branding, Clients, Consistant, Holistic, Holistic Branding, Marketing, Sales, SMO

Using the Web to Get Ahead

Posted on July 9, 2008 by Chris Schindler

“Gee, I really think this whole ‘internet’ and ‘world wide web’ thing is going to be huge someday.” – Josh Barker, Brand Wrangler, Brand Iron, July 2008 Of course this may be the understatement of the century. Currently, we are … Continue reading →

Posted in Brand Strength, Branding, Grow, Marketing, Website