-
Categories
- Academy Sports Turf
- Baceline Investments
- Blogging
- Brand
- Brand Strategy
- Brand Strength
- Branding
- Caring Hands Chiropractic
- Clients
- Collateral
- Consistant
- Corporate Identity
- Creative
- Daily Journal
- David Lilly
- Dean McCready
- Denver Business Journal
- Denver Metro Chamber of Commerce
- Denver Venture School
- EPI
- Front Page
- Gabriella Myers
- Grow
- Guest Blog
- Holistic
- Holistic Branding
- InterBrand
- Internal Branding
- JE Dunn
- Logos
- Loyalty
- Marketing
- Marketing Materials
- Natasha Martinez
- New Additions
- New Blog
- New Brand
- New Clients
- New Hires
- One Sheet
- Operations
- Partner
- Partners
- PR
- Public Relations
- Real Estate
- Recognition
- Rocky Mountain News
- Sales
- Sales Productivity Consultants
- SEO
- SMO
- SPC
- Strategic Partnering
- The Nesbitt Group
- The Wright Group
- Website
Author Archives: Andrew Hoffman
Twitterpated
The rumors are true, the famous Disney star and teen idol, Miley Cyrus, has deleted her twitter account leaving thousands of followers/fans feeling “neglected” according to an MTV.com article. It seems they will have to go on with their lives … Continue reading
Posted in Blogging
Tagged follow, micro-blogging, Miley Cyrus, MTV, Social Media, twitter
Brand Iron Earns Highest Award from Art Directors Club of Denver
We wanted to quickly share some exciting news with everyone: Brand Iron has received the Art Directors Club of Denver Gold award for its advertising campaign developed for The Denver Athletic Club. The Gold award is for the best campaign … Continue reading
Posted in Clients, Marketing Materials, Recognition
Tagged Art Directors Club of Denver, Denver Athletic Club, Gold Award
“Standing out in a crowd” – Brand Champions at work
I’ve noticed even in my own every day purchases that my buying habits have changed. New price points or repeated advertising messages entice me to try a new brand. Before I knew it, my brand loyalty had changed. Strangely even … Continue reading
Posted in Brand Strength, Loyalty, Marketing
Tagged brand champion, Brent Doeden, Captain Earthman, Colorado Rockies, Coors Field, Denver
BI Fun Day
Last week we skipped out on a day at our desks and spent the afternoon at Coors Field for a Rockies Game. We also enjoyed lunch at the local brewery next door. After filling up on good food and local … Continue reading
Posted in Clients, General
Tagged Brand Iron, Coors Field, Rockies Game
The Power of SEO
If you’ve ever thought about whether or not SEO would be an effective tool for you or your business, take a look at how this powerful internet marketing strategy helped one of our clients boost sales and web presence. We … Continue reading
Posted in General, Marketing, SEO, Website
Tagged Columbine Label Company, Marketing, SEO, web traffic
Whose pronoun?
“Mike and Jim walked to the car, and he drove.” In this sentence, it is unclear who drove, Mike or Jim. The reader will be unable to determine it based on this sentence alone. It is clear that this sentence … Continue reading
Posted in Marketing
Tagged Add new tag, copy writting, editing, english, Marketing
The Politics of Facebook at Work
A controversy ignited when a Swiss woman was recently fired for logging into her Facebook from home after she told her work she was too sick to look at a computer. This has reiterated the transparency of Facebook and other … Continue reading
Posted in General
Tagged Facebook, New Hire, social networking
First Impressions
Similar to meeting someone new, a business has a short amount of time to make a good first impression. And once that perception is created, it is difficult to reverse. When a potential client sees your website, ad or collateral … Continue reading
Posted in Brand, Collateral, Consistant, Corporate Identity, Recognition
Tagged Brand, Brand Strength, first impressions
Season Ticket Surprise
Last week the Miami Herald reported that players from the University of Miami football team called to thank fans that had purchased season tickets for their support. They also called fans to invite them to the annual Canes Fest event … Continue reading
Posted in Loyalty, Marketing
Tagged Jacory Harris, social marketing, University of Miami football
